Spend on what's built to go viral.
We scored every recent SharkNinja post on its likelihood to drive reach and engagement, then reverse-engineered the patterns that separate the winners. This dashboard turns those patterns into spending decisions — not a black box, a playbook.
How to read this — the band system
Every post is graded on two separate questions, then blended into one score. Get these three ideas and the rest of the dashboard reads easily.
1 · Reach band
Did it travel? Impressions, ranked High / Mid / Poor against other posts on the same platform. This band is only about reach.
2 · Engagement band
Did they care? Saves, shares & comments (WER%), ranked High / Mid / Poor the same way. A separate band, only about engagement.
3 · Virality score
The blend. A single 0–100 read combining both bands. It colours every dot on the map and powers the Simulator.
So what does “High band” mean? A band always describes one thing at a time — there's a reach band and a separate engagement band. So a post is never just “High band” → it's High reach band, or High engagement band (or, rarely, both).
The “sweet spot” is landing High on BOTH at once — and it barely happens: only 4 posts (2.4%) did (the data calls them Top Performers). Because that overlap is so rare and partly luck, don't set “make a Top Performer” as the goal — you'd be budgeting for a lottery ticket. Instead, put money behind the levers that raise the odds: the formats, creators and hooks in the Playbook.
The Virality Map
What separates a winner
The honest baseline — both bands
What actually drives virality
These are the levers our model leans on, ranked by signal strength — the ideas behind the score. Stronger bar = the lever moves the outcome more. We're showing you the dials, not the gearing.
Signal strength of each lever
Format is destiny
Narrative mix of High-reach posts
Brand archetype × reach band
A spend plan, ranked by confidence
Four moves, ordered by how strongly the data backs them. The suggested split is a starting allocation for a virality-driven budget — tune it to your own risk appetite.
Suggested spend allocation
Do
Avoid
Design a post before you fund it
Assemble the creative choices and see the directional virality score plus which levers help or hurt. Every weight here is learned from your own 169 scored posts — not assumed. See "How the data powers this" below.
How the data powers this
We start from the average virality score of all 169 posts as a baseline. For each choice you make — platform, creator type, format, archetype — we look up how posts with that exact choice actually scored and shift the baseline by the difference (only using choices with at least 3 real posts behind them). For the sliders (demo depth, depth of mention, sentiment) we fit a linear trend from the data and move the score along it. So the simulator isn't a guess — it's your own performance history, re-applied. The relative weighting of our full predictor stays proprietary; this view shows the ideas, grounded in evidence.
Every post, on the table
Sort by any column, search, or filter each column directly in its header — pick a value from the dropdowns, drag the sliders for numbers. Click any post to open the original.